Archive for October, 2011

CHEESE PENCILS ON THE BRINK OF SERIAL PRODUCTION

Monday, October 10th, 2011

Not everything that’s made in The Deli Garage will have the pleasure of a rendezvous with the world’s finest palates. Some, quite simply, bomb in the cradle. Others can only be produced at first as a limited edition. But it’s the tricky, seemingly unsolvable problems that we get particularly enthusiastic about. For the specialists at the Deli Garage developing novel ideas and creations and readying them for serial production is what gets our motor running. One example is our Parmesan Cheese Pencils – up to now only attainable in a limited edition but already awarded with the Silver Lion for Design in Cannes.

There is no easier way to put parmesan on your food. Parmesan pencil in the parmesan pencil sharpener (included in the pack), give it a turn and voilá – perfect parmesan shavings for pasta and co. And the packaging is pretty nifty too. The scale on the back of the box tells you how much of the Parmesan Cheese Pencil you need for which dish and counts the calories for you too.

Now we’re not the only ones who think, „hey, great idea!“ But unfortunately getting the pencils ready for serial production hasn’t been as easy as we expected. There are all sorts of international food regulations as well as packaging and distribution directives. But hope is not lost! One day, they’ll be back. This time in a non-limited edition. But until then, back to the grater in the cupboard, please!

FILLED, BAKED, BUILT

Monday, October 10th, 2011

Amazing how sweet a day at the building site can be. Well, at least if you’re using the new Deli Garage creation, Brickstones. Our chocolate and stracciatella cake mix, bagged up in mini cement sacks, will inspire you to construct great works of confectionary architecture. Adieu cupcakes, muffins and donuts! Now you can have building bricks on the tea table.
Even if you are blessed with two left thumbs, it’s easy, using your hands as a shovel, to fill the cake mix into the six accompanying cake moulds.
Considering our demands on modern architecture, it won’t come as much of a surprise to learn that the chocolate cake mix is gluten-free and the stracciatella contains pure spelt wheat only. See below for construction plans.

POWER FUEL – MADE MAGNIFICENTLY MANUALLY.

Monday, October 10th, 2011

The Harz region is not only known for its boulders and mounds but also as the home of the smallest distillery in central and northern Germany. The Deli Garage ‚Power Fuel’ is distilled here by hand, using old and traditional production methods. First, the wheat malt is ground and mixed with water and yeast. Multiple distillation processes yield the refined distillate that makes up the basis of our Power Fuel.  While that’s going on, flavour-giving components are being leached from selected fruits and herbs using a mixture of alcohol and water, a process known as natural maceration. This procedure can take between 8 and 40 weeks and is the most time-consuming part of the production. Finally, the extracted blackberry, ginger/coriander, espresso and mint flavours are mixed into the distillate.  A touch of sweetness rounds off the 40% proof Power Fuel before it’s poured, by hand, into the beautifully illustrated stainless steel hip flasks.